What’s the hottest US brand in fitness apps
Curious about how COVID has changed the attitudes and behaviors of Americans towards health and wellbeing? Or who is currently winning the hard-fought battle for share of mind among fitness apps? Find out in this data-backed mini report.
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- The rise of fitness tech and the brands vying for market share in the US.
- What the most recognized brands in fitness tech are – including unprompted and prompted brand awareness.
- How the coronavirus pandemic has changed consumer behavior and led to a widespread desire among Americans to improve their physical and mental health.
- Includes analysis of Peloton, Fitbit Coach, SWEAT, Zwift, Aaptiv, and Asana Rebel.
Still not sure? Have a read…
What’s the hottest US brand in fitness apps?
Brand building is a vital part of growing any business – it’s been shown time and time again that your visibility in the market directly correlates to your share of the market. In fact, brand awareness can influence everything from your sales performance and retail opportunities, through to your ability to attract talent. But do you know how much brand awareness your business has? And how you’re faring against your competitors?
We’re Attest, a consumer research platform designed to help you answer those questions. We work with growth brands like TransferWise, Klarna, Microsoft and Gymshark, providing the tools and knowledge that allow them to understand their customers and their markets.
Our self-service consumer research platform lets brands run surveys and gather insights in lightning-fast time, while our three layers of quality measures means they can have complete confidence in the data. We also have a team of research assistants to help brands get the most useful insights from their projects.
And to give you a taste, we’ve run a survey looking at brand awareness in the health and wellness sector, specifically fitness apps. We’ve chosen seven brands to investigate, polling 500 US consumers that use health and wellness apps to find out which are the most well-known (check out the source data and interactive Attest dashboard).
In this mini-report, we’ll also look at how the coronavirus pandemic has changed consumer behavior and led to a widespread desire among Americans to improve their physical and mental health. Finally, we’ll explain how brand tracking lets brands monitor their brand awareness so they can keep up with (and get ahead of) their competitors.