Guide to Packaging Design Testing

As consumers, we buy with our eyes and a product on the shelf has only seconds to make a good impression… Learn how to get it right every time with packaging design testing.

Guide to Packaging Design Testing

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What’s inside?

  • Examples of what happens when packaging design goes wrong
  • How to test consumers’ preferences for packaging (including an example survey)
  • Testing consumers’ perceptions of designs and understanding of logos and messaging
  • Case study with Nomadic Dairy

Still not sure? Have a read…


Packaging might be something that ultimately ends up in the bin but that doesn’t mean it’s unimportant. Packaging is an essential part of marketing, serving first to attract attention to a product and then to help sell it.

As consumers, we buy with our eyes and a product on the shelf has only seconds to make the right impression. Get it right, and you can dramatically increase your sales… get it wrong and your product will be overlooked in favour of competitors (or, worse, you might actually upset shoppers!).

Fortunately, it’s possible to avoid costly mistakes by carrying out packaging design testing. It’s a straightforward, quick and inexpensive process that lets you have confidence in your design choices. This guide will explain the different types of packaging tests you can run and top tips for getting the most from your surveys. 

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