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New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
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The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then.
The US also has some of the most expensive TV advertising slots on the planet. For the past 3 years, a 30-second slot during the Super Bowl would cost brands $5 million, but this is expected to rise to $5.25 million in 2019. Meanwhile, a 30-second ad aired during the Oscars will set you back upwards of $2 million.
Traditional TV and other media created a total advertising spend in 2018 of $218.93bn, and an expected spend for 2019 of $231.81bn.
The amount spent overall on advertising in media channels is growing, year on year, as new brands enter the market, competition rises and it’s harder than ever to stand out.
However, the price of digital media is perhaps growing fastest of all. According to some sources, digital media ad spend is expected to overtake traditional media this year, to reach 55% of total spending. Digital ad spend in 2018 peaked at $111.14 billion.
With the amount spent on media advertising growing year on year, the stakes to get it right are higher than ever. Advertisers need to know what will resonate with consumers in much the same way that they need to know where to reach those people. Knowing where your consumers will be, in order to see your advert, is more important than ever.
Short-lived trends in TV and website media can take off in a matter of days or weeks, bolstered by unexpected demographic makeups.
This report will help you understand where consumers are interacting with media, broken down by demographics and other factors.
Checking in with consumers on a regular basis allows you to pinpoint rising trends and buy media before your competitors have even noticed what’s going on. This report, then, is just the tip of the iceberg for how you could use a customisable surveying tool within your business.
This report will cover:
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)