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There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour?
Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US.
The trends we’ll explore are:
Conscious Consumerism: The tide is finally turning on plastic, overt materialism is becoming unfashionable, and animal welfare is more important than ever to consumers.
Total Wellbeing: people are taking more responsibility for their own wellbeing and looking to brands to provide health and beauty products that treat them as individuals.
Digital Everything: the range of things we’re happy to do online is growing, we demand convenience at every turn, and the line between our physical and digital selves are blurry.
Escape Reality: with increasingly busy lives, people want to retreat and disconnect. Staying in is the new going out…but self-imposed isolation also comes with a downside.
Redefining Social Norms: With greater freedom and better mobility, people don’t feel pressured to conform to age-based stereotypes.
Click below for an in-depth analysis of the impact of these trends on consumers across the UK and the US markets.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)