The UK Direct-to-Consumer Economy Report 2020

The D2C world is blowing up right now. What kind of subscriptions do you have? Netflix? Spotify? Amazon Prime? Whatever you subscribe to, it’s likely you have a lot more subscriptions than you used to. We asked 2,000 UK consumers to tell us about their subscriptions, and compiled the insights into one informative report.

The UK Direct-to-Consumer Economy Report 2020

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What’s inside?

  • Results from a survey of 2,000 nationally representative UK residents
  • The kinds of direct-to-consumer subscriptions we’re buying, and how much we pay for them
  • Which subscription services and products are the most used and most loved
  • How the direct-to-consumer economy is growing, and how consumer behaviour is changing as a result

Still not sure? Have a read…

The EMEA subscription economy has exploded in recent years, with a compound annual growth rate of 25.6% – that’s more than three times the sales growth of the FTSE.

More and more companies are waking up to the benefits of recurring revenue, whether they decide to lock customers in with curated subscription boxes, access to content or services, or by replenishing consumables.

The subscription model is said to have benefitted from a change in attitudes driven by younger consumers – a generation not bothered about actually owning albums or DVDs, for example, but happy to have media on-tap when they want it. They also want increased convenience, such as unlimited free and fast delivery.

But with the growth of subscription businesses comes greater competition. Just how many subscriptions is the UK consumer willing to commit to and will they become tired of more and more companies reaching into their bank accounts every month?

We surveyed 2,000 UK consumers who have subscriptions to get a handle on how many the average person has, how much they spend on subscriptions, the types of subscriptions they value most and their attitudes to subscriptions. We also look at how their behaviour might change in future as smart devices gain the ability to make purchases on their behalf.


  • Subscription spending
  • Media subscriptions
  • Subscription boxes
  • App subscriptions
  • Other subscriptions
  • Management of subscriptions
  • Future of subscriptions
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