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Man’s best friend doesn’t come
cheap. In fact, Brits will spend
€5.3bn on their fur babies by the
end of 2019; that’s more than they
spend on gym memberships, cereal,
or their Netflix subscriptions.
Nearly half of UK adults own a pet of some kind, with the most popular pet being cats – 25% of us have at least one feline friend. Brits spend around £150 a year insuring their cats, and dog owners fork out more than twice as much, £324 a year. That’s before you’ve housed it, fed it or entertained it, all of which bumps up the cost too.
But would we give up our furry friends to save money? No chance. Not only do pets who need walking improve their owners’ physical health, pets have also been shown to boost their owners’ mental health (multiple studies show the positive impact pets have on owners with PTSD, depression, and those experiencing loneliness or going through drug or alcohol rehabilitation).
Despite dwindling ownership levels – 63% of UK households owned a pet in 2012, now that number is less than 50% – the amount spent on pets hasn’t decreased, in fact it’s set to rise to €5.5bn in the UK alone next year. So while we might have less pets amongst us, they’re more spoiled than ever.
And it’s no wonder our pets are spoiled. With
the increased humanisation of pets comes
the opportunity for brands to provide pet-
friendly versions of the products that their
owners already use and enjoy themselves;
from vitamins to activity trackers, holidays
to social media accounts. We love playing
with our games consoles, so why wouldn’t
we buy one for our pets to enjoy, too?
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)