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New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
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Target the consumers that matter
Get the most from your research
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Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
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Mistakes. We all make ’em.
We asked 11 marketers from a range of different industries to tell us the biggest marketing mistake they ever made, and we’ve compiled them all here so you can learn from them (without having to make them yourself).
Just fill out the form to get your hands on the full report. Simple!
Mistakes. We all make ‘em.
Whether it’s a slip-up early in your career, or a ‘whoops’ moment when you’re decades in, mistakes can be valuable learning moments – be they your own mistakes or someone else’s’.
We asked 11 marketers across a variety of industries to tell us the biggest marketing mistake they’ve made, and what they learned from it.