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Has the instantaneous thought “This is genius, why has no one ever thought of it before?!” ever crossed your mind? You pause everything you’re doing to note it down. And when it’s out of your head and on a sheet of paper, it’s only then that you realise you’ve invented the paperclip…
Or, maybe inspiration comes to you in your sleep. You wake from a dream that culminated in you winning the Nobel Peace Prize. You jot down your thoughts and in the morning wake to find a scrawled note that simply says…’Cronut’.
There’s a reason why these ‘apple falling on Newton’s head’ visualisations of ideas can be hard to achieve. When you think of a good idea as a network that requires growing and nurturing over time, and not an instant epiphany, you might stop looking for that flash of inspiration and start gathering smaller (but important) thoughts to craft into your own, considered idea.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)