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The squeezed consumer 2023 (UK)
2023 UK media consumption report
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You’ve decided to run a survey – great call! – but where should you start?
There are lots of things to consider.
Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question you ask, and avoid wasting time and money.
That’s why we created this step-by-step checklist to guide you seamlessly through the process. It covers:
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)