February 12, 2018

An Introduction to Brand Tracking

When your job involves anything to do with marketing – or managing your own business – one of your main goals is to create a popular and well loved brand.

If one of your priorities is to create a real desire for your product or service, then brand tracking can help.

Do you aspire to create a brand that is instantly recognised by its logo, shape or colour, just like Apple’s iconic branding? Or maybe you want to design a brand that has a reputation for high quality and premium products like Waitrose?

Apple and Waitrose are examples of exceptional branding, consistently well executed, and they both come from a deeply rooted marketing strategy with the goal to offer products and services to meet their target consumer’s needs and wants.