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International markets hold the same allure today that they have for centuries. Whereas decades ago the potential upsides of expanding into other countries was more of a mystery, thanks to the internet, international travel, and widespread globalisation, today it’s clearer what opportunities lie overseas for your brand.
And for brands who are killing it in their local markets, expanding overseas is a logical next step. Just think about the products you’ve used in the last hour; the phone in your pocket, your laptop, the software you use at work, the coffee you drink… chances are the majority are products from brands that weren’t founded in your home country.
Most of the biggest brands in the world operate globally, so international expansion is on the cards for a lot of growing brands, including yours. Even social, political and economic unease hasn’t deterred brands’ appetite for international trade, with American Express reporting that the run up to Brexit has had limited impact on UK brands expanding internationally.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)