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2018 has been another rollercoaster year for brands around the globe. While eCommerce and digital-first companies mostly bloomed, their success came with increasing data landscape.
scrutiny and the introduction of GDPR. Meanwhile, traditional High Street retailers were left to fight for a shrinking market and reconsider their strategy in an increasingly digital-first
These shifts both stem from, and continue to fuel, changing consumer sentiments and priorities. In a vicious circle, the more consumers that shop online, the more trouble the
High Street falls in to, meaning the more consumers are forced to shop online by closures on their local High Street.
As such, it’s vital to understand the feelings and behaviours of your key consumers, to allow your brand time to prepare for the wave of change they can set in motion. Failing to do so can leave you playing catch up
With this in mind, we’ve collated our biggest ever research sample to bring you the key trends we’ve seen evolve in 2018, and those that are ready to take hold in 2019.
We’ll cover everything from the brands seen as most innovative by Gen Z-ers, to the brands Boomers would love to work for. The self-reported reasons why these brands appeal will uncover the trends currently fuelling consumer sentiment.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)