From Gen Z to Boomers in 2017: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours
May 09, 2019

From Gen Z to Boomers in 2017: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers. This is why stereotypes often bear very little resemblance to reality, even if there is some kernel of truth buried in there. Generational stereotypes are a perfect example of this. “Boomers are out of touch & disinterested in learning new things.” “Gen […]

A Practical Guide to Understanding Consumer Journeys
May 09, 2019

A Practical Guide to Understanding Consumer Journeys

“Customer Journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can […]

Brand Intelligence in the Age of Dark Social and Bad Data
May 09, 2019

Brand Intelligence in the Age of Dark Social and Bad Data

A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because […]

2017 Media Consumption Report
May 09, 2019

2017 Media Consumption Report

Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media […]

2017 Food & Drink Consumer Trends Report
May 09, 2019

2017 Food & Drink Consumer Trends Report

To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 […]