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The Future of Food & Drink: The Sustainability Issue

February 03, 2020

Sustainability – it’s the word on everyone’s lips. But how is it influencing the food & drink industry, and just how much are consumers willing to change their habits to be more environmentally-friendly? We asked 1,000 UK consumers what they think.

The PR Professional’s Guide to Data-Driven Storytelling

January 22, 2020

Introduction Creativity is part of the job description for PRs; you have to be able to find stories where they might not be immediately visible. And then find ways to get eyeballs on those stories in noisy newsrooms. It’s a challenge! Depending on your industry, you might not think of data – traditionally the focus ... read more

A Marketer’s Guide to International Expansion

January 16, 2020

International markets hold the same allure today that they have for centuries. Whereas decades ago the potential upsides of expanding into other countries was more of a mystery, thanks to the internet, international travel, and widespread globalisation, today it’s clearer what opportunities lie overseas for your brand. And for brands who are killing it in ... read more

The 19 Biggest Challenges Marketers Face in 2020

December 11, 2019

We asked expert B2C marketers about the biggest challenges brands will face in 2020, and what to do to get ahead of the curve.

The Future of Food & Drink (US)

November 27, 2019

Like it or not, our diets have to change. According to scientists, we’re on track to destroy the environment. Failure to rein in our consumption habits will eventually lead to catastrophic climate change. But the problems could come sooner than we think – by 2050 (just 30 years from now) there is estimated to be ... read more

Consumer Finance + Fintech Report for 2020 (US)

November 18, 2019

Despite high levels of consumer concern about the US-China trade war and its potential to cause a recession, the US economy is actually in pretty good shape for 2020. The US unemployment rate fell to 3.5% in September – its lowest level in 50-years, while retail sales grew more than expected over the summer. Consumer ... read more

The Innovator’s Guide to New Product Development

November 14, 2019

You have a product that works. It’s popular and, as a result, revenue is high. This situation is great – you’ve all but got your feet up on the desk. But as much as you market and re-market the product, it won’t last forever. Maybe your product’s success will last a long time, right until ... read more

What’s the Purpose of Purpose? Consumer Perceptions of Purpose-Driven Brands

October 11, 2019

These days, most brands want to be known for more than simply the product or service they provide – they want to be recognised as a brand with something about them – a metaphorical soul – and a purpose that pushes them forwards. But is purpose as important to consumers as it is to marketers ... read more

The Marketing Leader’s Guide to Campaign Planning

September 12, 2019

Introduction Taking a strategic approach to marketing is vital. You can’t steal market share from already established names – and do it with less budget than the big guys – without a clear plan. It’s not enough to simply have a great idea for a campaign; you need to understand how it will help you ... read more

The Insight Leader’s Guide to DIY Research

September 09, 2019

This guide distils best practices, frameworks and examples from several years’ of work helping insight leaders implement change. It aims to give you some practical tools and checklists to introduce self-service insights – whether that’s within your own team or supporting other departments. There are seven steps to success outlined in the guide: Start with ... read more