Original Research

UK vs US: A Look at 5 Global Lifestyle Trends

May 28, 2019

There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour? Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US. The trends we’ll explore are: ... read more

2019 Travel Report

May 01, 2019

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times ... read more

2019 Trends Across Generations

April 30, 2019

Helicopters, snowflakes, linksters, Slones and yuppies. Every few years the nation reveals a new name for populations born within a certain era, and brands must re-think how they approach a new wave of consumers entering the marketplace and re-adapt for behavioural shifts in other generations as they age. There’s a lot written in the press ... read more

The Future of Consumer Finance (UK)

April 25, 2019

Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices. Brands have been working hard to ... read more

US Media Consumption Report 2019

March 25, 2019

The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. The US also has some of the most expensive TV advertising slots on the ... read more

2019 Health and Wellness Consumer Trends Report

March 06, 2019

The start of a year is a time when health is on our minds more than usual. Winter colds have us dosing up on Strepsils; flu season keeps GPs busy; and New Year’s resolutions have many people optimistically venturing to the gym and spending more time in the vegetable aisle. Whatever your exercise routine or ... read more

How to Find and Validate Your Next Big Idea

February 01, 2019

Has the instantaneous thought “This is genius, why has no one ever thought of it before?!” ever crossed your mind? You pause everything you’re doing to note it down. And when it’s out of your head and on a sheet of paper, it’s only then that you realise you’ve invented the paperclip… Or, maybe inspiration ... read more

2018 Media Consumption Report: Festive Special

November 14, 2018

Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report. As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media ... read more

Practical Guide to Concept Testing and Development

October 19, 2018

Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success, and optimise your go to market strategy before you enter the market. But there’s a lot to be learned about concept testing before you embark on this journey, to make the most out of the process and ensure ... read more

2018 Food & Drink Consumer Trends Report

September 19, 2018

The UK Food and Drink market is a big pie. The Food & Drink Federation reports that the industry contributed £28.8bn to the UK economy in 2017, making it a larger manufacturing sector than the automotive and aerospace industries combined. It’s a huge and growing market, fuelled by shifting consumer tastes that force innovation, improvement ... read more