Complete Guide to Survey Creation
May 31, 2019

Complete Guide to Survey Creation

You’ve decided to run a survey – great call! – but where should you start? There are lots of things to consider. Surveys have the power to uncover unique – even defining – insights into how consumers think, but there are steps to take to make sure you get the most out of each question […]

UK vs US: A Look at 5 Global Lifestyle Trends
May 28, 2019

UK vs US: A Look at 5 Global Lifestyle Trends

There’s a new prediction and ‘next big thing’ written about every day…but which ones are rooted in real consumer behaviour? Our newest report – UK vs US: 2019’s Hottest Consumer Trends – will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US. The trends we’ll explore are: […]

2019 Travel Report
May 01, 2019

2019 Travel Report

Travel has never been more popular. According to ONS figures, there were a record 72.8 million visits overseas by UK residents in 2017, with holidaymakers splashing a massive £44.8 billion. But if recent media reports are anything to go by, our desire to travel is wavering in the face of Brexit uncertainty. The Financial Times […]

2019 Trends Across Generations
April 30, 2019

2019 Trends Across Generations

Helicopters, snowflakes, linksters, Slones and yuppies. Every few years the nation reveals a new name for populations born within a certain era, and brands must re-think how they approach a new wave of consumers entering the marketplace and re-adapt for behavioural shifts in other generations as they age. There’s a lot written in the press […]

The Future of Consumer Finance (UK)
April 25, 2019

The Future of Consumer Finance (UK)

Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices. Brands have been working hard to […]

US Media Consumption Report 2019
March 25, 2019

US Media Consumption Report 2019

The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. The US also has some of the most expensive TV advertising slots on the […]

2019 Health and Wellness Consumer Trends Report
March 06, 2019

2019 Health and Wellness Consumer Trends Report

The start of a year is a time when health is on our minds more than usual. Winter colds have us dosing up on Strepsils; flu season keeps GPs busy; and New Year’s resolutions have many people optimistically venturing to the gym and spending more time in the vegetable aisle. Whatever your exercise routine or […]

How to Find and Validate Your Next Big Idea
February 01, 2019

How to Find and Validate Your Next Big Idea

Has the instantaneous thought “This is genius, why has no one ever thought of it before?!” ever crossed your mind? You pause everything you’re doing to note it down. And when it’s out of your head and on a sheet of paper, it’s only then that you realise you’ve invented the paperclip… Or, maybe inspiration […]

2018 Media Consumption Report: Festive Special
November 14, 2018

2018 Media Consumption Report: Festive Special

Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report. As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media […]

Practical Guide to Concept Testing and Development
October 19, 2018

Practical Guide to Concept Testing and Development

Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success, and optimise your go to market strategy before you enter the market. But there’s a lot to be learned about concept testing before you embark on this journey, to make the most out of the process and ensure […]