A Practical Guide to Successful Rebranding
May 09, 2019

A Practical Guide to Successful Rebranding

Once upon a time there was an unstoppable empire, glinting under golden arches, loved by millions of families around the globe. Then one day a young man decided to eat McDonald’s, and only McDonald’s, every day for 30 days. The result? He got really ill, wrote a book and made a movie about it…and the […]

2018 Media Consumption Report
May 09, 2019

2018 Media Consumption Report

Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis. Earlier this year, PwC predicted that the […]

2018 Food & Drink Consumer Trends Report
May 09, 2019

2018 Food & Drink Consumer Trends Report

The UK Food and Drink market is a big pie. The Food & Drink Federation reports that the industry contributed £28.8bn to the UK economy in 2017, making it a larger manufacturing sector than the automotive and aerospace industries combined. It’s a huge and growing market, fuelled by shifting consumer tastes that force innovation, improvement […]

The Connected Consumer: A World Survey 2018
May 09, 2019

The Connected Consumer: A World Survey 2018

As we embark on a year of shifting changes in legislation (GDPR and ePrivacy), UK membership of the EU and the increasing adoption of AI and voice interfaces it’s critical more than ever to bring the consumer into the fold. After all they’re the intended beneficiary of new legislation, most impacted by Brexit and also […]

The Second-Hand Economy: The UK’s Perception of Pre-Owned Goods
May 09, 2019

The Second-Hand Economy: The UK’s Perception of Pre-Owned Goods

According to the Retail Gazette, the market for second-hand goods accounts for 14% of London’s retail establishments. Unsurprisingly, when belts tighten in the recession, the pre-owned industry boomed. Even as finances have since improved, it’s continued to grow by 0.6% a year since 2013: impressive in such material times. Cash strapped consumers are not the […]

Online vs Offline: The Next Big Consumer Battlegrounds
May 09, 2019

Online vs Offline: The Next Big Consumer Battlegrounds

The way we shop has been changing since the late 90s. More and more, shops are opening online avenues to their products, with some ditching brick-and-mortar stores altogether. We looked at six industries where shopping online and on mobile is yet to achieve equal status to the in-store experience, and asked 3000 consumers their thoughts. […]

The Complete Guide to Survey Creation
May 09, 2019

The Complete Guide to Survey Creation

You’ve decided to run a survey – great choice! But where on earth should you start? We know there are lots of things to consider before you embark on this voyage to a new work of consumer insight. Surveys have the power to bestow unique – even defining – insights into the consumer mindset, but […]

Should Brands Take a Stance on Social Issues?
May 09, 2019

Should Brands Take a Stance on Social Issues?

The debate as it stands… Every day, brands sit side-by-side with social and political issues. Adverts for all kinds of consumer goods are nestled snugly around current affairs articles in newspapers; they’re played just before and after the news; while advertising billboards and protesters share the same streets. For years, the mainstream thinking has suggested […]

An Introduction to Brand Tracking
May 09, 2019

An Introduction to Brand Tracking

When your job involves anything to do with marketing – or managing your own business – one of your main goals is to create a popular and well loved brand. If one of your priorities is to create a real desire for your product or service, then brand tracking can help. Do you aspire to […]

How to Build a Strong Brand
May 09, 2019

How to Build a Strong Brand

In 2018, what will help you succeed in a difficult economic climate? A sound strategy, operational excellence, and a talented team will no doubt be up there as critical factors. But so will a strong brand. Many different studies and research have shown the growing importance of brand on a range of businesses-critical metrics: overall […]