The 19 Biggest Challenges Marketers Face in 2020 December 11, 2019 We asked expert B2C marketers about the biggest challenges brands will face in 2020, and what to do to get ahead of the curve.
The Future of Food & Drink (US) November 27, 2019 Like it or not, our diets have to change. According to scientists, we’re on track to destroy the environment. Failure to rein in our consumption habits will eventually lead to catastrophic climate change. But the problems could come sooner than we think – by 2050 (just 30 years from now) there is estimated to be ... read more
Consumer Finance + Fintech Report for 2020 (US) November 18, 2019 Despite high levels of consumer concern about the US-China trade war and its potential to cause a recession, the US economy is actually in pretty good shape for 2020. The US unemployment rate fell to 3.5% in September – its lowest level in 50-years, while retail sales grew more than expected over the summer. Consumer ... read more
The Innovator’s Guide to New Product Development November 14, 2019 You have a product that works. It’s popular and, as a result, revenue is high. This situation is great – you’ve all but got your feet up on the desk. But as much as you market and re-market the product, it won’t last forever. Maybe your product’s success will last a long time, right until ... read more
What’s the Purpose of Purpose? Consumer Perceptions of Purpose-Driven Brands October 11, 2019 These days, most brands want to be known for more than simply the product or service they provide – they want to be recognised as a brand with something about them – a metaphorical soul – and a purpose that pushes them forwards. But is purpose as important to consumers as it is to marketers ... read more
The Marketing Leader’s Guide to Campaign Planning September 12, 2019 Introduction Taking a strategic approach to marketing is vital. You can’t steal market share from already established names – and do it with less budget than the big guys – without a clear plan. It’s not enough to simply have a great idea for a campaign; you need to understand how it will help you ... read more
The Insight Leader’s Guide to DIY Research September 09, 2019 This guide distils best practices, frameworks and examples from several years’ of work helping insight leaders implement change. It aims to give you some practical tools and checklists to introduce self-service insights – whether that’s within your own team or supporting other departments. There are seven steps to success outlined in the guide: Start with ... read more
State of the Petcare Industry 2019 September 05, 2019 Man’s best friend doesn’t come cheap. In fact, Brits will spend €5.3bn on their fur babies by the end of 2019; that’s more than they spend on gym memberships, cereal, or their Netflix subscriptions. Nearly half of UK adults own a pet of some kind, with the most popular pet being cats – 25% of ... read more
The Future of the Beauty Industry (UK) August 27, 2019 Attitudes towards beauty are changing. The #bodypositive movement continues to gain momentum with proponents stating we shouldn’t be shamed for how we look, whatever shape or size – and it’s a trend brands can’t afford to ignore. In our previous research, we found that 70% of consumers don’t care about fitting societal ideals of attractiveness. ... read more
Media Consumption Report 2019 July 18, 2019 What TV show are you binge-watching at the moment? Chances are, there is one. Is it a show you always watch, or something brand new to you in 2019? Maybe it’s a show that has loads of hype around it, so you finally gave it a go and now you’re hooked. Speaking of hooked, when ... read more
December 11, 2019 
