How does Attest combat bots and bad actors?

Attest uses a layered system of checks built on machine learning — including respondent fingerprinting, attention checks, and validity and behavioural assessment of every response. Low-quality responses are automatically removed and replaced before results are visible.

The industry leader in AI-enabled data quality

Own every insight with data you can trust

At Attest, we’re open about our approach to data quality, so you know what to expect when you choose to partner with us.

How we assure data quality

Attest stops survey fraud and bots in their tracks with automated and AI-enabled checks, hundreds of vetted panels, and reviews by real people.

The most in-depth quality checks

Every response goes through a series of data checks, built by our data science team and partners, to catch fraud so it never reaches your results.

Hands-on checks by real people

We review open-ended responses, carry out spot-checks and approve every survey – and if you have questions we can explain how results were achieved.

Diverse multi-panel approach

We work with hundreds of vetted panel providers, offering a diverse range of incentives, to give you access to give a broader range of respondents.

Panels chosen for their quality

Our multi-panel approach gives you access to millions of consumers globally to give you the best quality data without compromising reach.

Unmatched audience diversity

By connecting to hundreds of distinct panels globally, we provide unmatched reach without the risk of respondent fatigue or under-representation.

Quality without sacrificing reach

Working with hundreds of panels means we can remove any that don’t meet our data quality standards without limiting the speed or range of your responses.

Quality panels, quality results

We tap directly into global panel partners who invest heavily in validation, combining their checks with our internal controls to make sure your data is valid.

Committed to high data quality standards

For over 10 years, we’ve led the way in AI-enabled data checks. As a proud signatory of the Global Data Quality Excellence Pledge, we are committed to transparent data quality practices.

Frequently asked questions

Attest uses a layered system of checks built on machine learning — including respondent fingerprinting, attention checks, and validity and behavioral assessment of every response. Low-quality responses are automatically removed and replaced before results are visible.

Attest gives you a wide range of demographic targeting, including age, gender, region, household income, employment type, parental status, education level, relationship status and more. You can also choose nationally representative audiences, including US-specific options such as DMA, ethnicity and Hispanic and Latino origin.

Every response goes through our industry-leading quality controls, designed by our data science team, together with AI validation and human review. This removes bad actors and ensures your findings are defensible and derived strictly from real, engaged consumers.

Our multi-panel approach means respondents are incentivized in the way that works for them – whether that’s money, vouchers, loyalty points, charitable donations or other options offered by their panel. This diversity of incentives encourages a broader, more representative range of respondents.

All our panel providers go through a quarterly third-party quality measurement and ranking program. Any provider that fails to meet Attest’s agreed quality levels is removed from the pool until the concerns identified have been addressed.