As the COVID-19 pandemic continues across the globe, the typically hectic pace of city life has slowed for many.
New habits are forming, as consumer activity moves even more to online experiences and smaller communities. Because of this, identifying and solving consumer needs by listening to the data has never been so important.
Attest Data Analyst, Kat Skitch, recently ran a webinar that showed marketing novices how to create a consumer-centric marketing strategy by using search and research data. (You can watch the webinar here).
This time around, Kat will use this as a jumping off point, diving deeper into how to leverage the consistently shifting consumer landscape in your marketing.
In this webinar, you will:
- Learn how people are spending their time, how they are seeking out information, and key changes in work set ups and wellbeing
- Explore how you can refresh your marketing strategy to be effective in this new hyper-digitalised community-focussed world with the help of data
- Get real life business examples of what this looks like in practice