OOH advertising in the post-cookie world | JCDecaux

Bel Booker

Senior Content Writer

Last updated on
June 11, 2024

Here's Jim from JCDecaux's presentation from the Brand Growth Summit on reaching consumers in a post-cookie world.

Table of contents

2024’s Brand Growth Summit was a huge success!

We welcomed Marketing, Brand and Insights leaders from some of the world’s top consumer brands to London’s Ham Yard Hotel. We heard from top speakers and panels about how they’re using consumer insights and AI to better understand their target customers.

Jim Dorès – International Marketing Manager at JCDecaux – explains how they have used Attest to gather consumer sentiments on OOH advertising in the post-cookie world to drive a thought leadership piece for brands on how best to harness this channel. He examines the strategy, implementation and results of the project.

Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

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