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The countdown to Super Bowl LIX is on, and as always, the buzz isn’t just about football. So how are people tuning in, what are they eating and will Taylor Swift's attendance influence them? Read on to find out...
From star-studded appearances to legendary halftime shows and those all-important commercials, the Super Bowl is as much a cultural event as it is a championship game.
But what’s really driving people to tune in this year? We surveyed 2,000 Americans to find out what’s top of mind as they prepare for game day.
While last year’s Super Bowl saw headlines dominated by Taylor Swift’s attendance and rumors of NFL games being scripted, this year, Americans seem to be focusing on what really matters – the game itself:
And those online debates about whether the NFL is “scripted”? They don’t seem to be turning fans away – even though 33.1% believe the games are rigged. Meanwhile 40.4% disagree and 26% remain undecided.
Interestingly, younger people are more skeptical about the legitimacy of the Super Bowl:
The Super Bowl is a social event, but most Americans are opting for a cozy viewing experience rather than heading to a bar or restaurant:
For brands, Super Bowl ads are one of the biggest marketing investments of the year. So what do viewers actually want to see?
No Super Bowl party is complete without the right snacks – and Americans know exactly what they want on the menu:
Super Bowl Sunday and beer go hand in hand, and this year will be no exception – even with a recent warning from the Surgeon General about the risks of alcohol consumption:
Is seems the infamous “Super Bowl Flu” (aka, calling in sick the next day) is likely to live on…
Whether they’re watching for the football, the ads, or just an excuse to eat wings and hang out with friends, one thing is clear: Super Bowl LIX is all about fun.
Americans are looking forward to an entertaining game, some great commercials, and a break from the daily grind – without too much hype, controversy, or politics getting in the way.
Want to dig deeper into the data? Check out the full insights from our research.
And for a deep dive into how Gen Z is feeling about key consumer topics check out our latest data:
Senior Customer Research Manager
9 min read
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