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Which Fashion brands are performing well in Q3? Our latest Brand Index doesn't dress it up.
Every quarter we survey British consumers on their brand awareness and preferences in relation to the fashion industry. Our latest insights into this industry are detailed in this article.
To compile this Brand Index, we looked at three things:
With every quarter comes fresh challenges for fashion brands. Trends shift with the seasons, stock needs to be updated, and the fight to stay relevant continues. As the shelves of summer hats and sandals are replaced by autumnal colours and warm coats, brands need to innovate to stand out in a crowded market, all while staying loved by consumers. So, as the year progresses, how are fashion brands coping?
Each quarter we ask consumers to rank the top 10 fashion brands they’ve named in eight category-specific attributes. Here are the main winners, losers, and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in February 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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