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Every quarter we survey British consumers on their brand awareness and preferences in relation to the appliances & electronics industry. Our latest insights into this industry are below. Plus, in Q1 of each year we dive deeper into the data to create a report on the state of the industry.
To jump straight to our 2019 appliances & electronics brand index report, click below:
To compile this quarter’s appliances & electronics brand index below, we looked at three things:
Our lives are increasingly absorbed by technology. We spend a day each week online, but also our fridges now have screens built-in, we can speak to a box to order groceries, and we can see who’s at the front door without getting up off the sofa. It seems there’s no area of our lives we’re not willing to invite technology into. The appliances and electronics sector is leading this charge, with white goods now more technologically-advanced than most thought possible. But it’s important for these brands to stay up to date with what people really want – to follow data-backed trends, and not just the fads!
Each quarter we ask consumers to rank the top 10 appliance & electronics brands they’ve named in eight category-specific attributes: ease of use, customer service, price, innovation, trend-setting, memorable branding & adverts, product durability, and whether the brand practices a high level of ethics. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the entertainment sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for brand intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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