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Every quarter we survey British consumers on their brand awareness and preferences in relation to the entertainment industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 entertainment brand index report, click below:
To compile this quarter’s entertainment brand index below, we looked at three things:
In any given quarter a lot can change in the entertainment sector; you could binge watch 10 series of a show, a new film could break box office records, or a new season of sports launches on TV. As our recent UK media consumption report showed, binge-culture encourages short spurts of intense activity, before the next biggest entertainment trend comes along.
As such, entertainment brands need to constantly refresh their content to keep consumers on the hook. Streaming services need to cater for all tastes and all moods, while cinemas need to be accessible and competitively priced to pull people away from their sofas. Not only are brands competing within their own sectors (for instance cinema chains, streaming services or TV channels), they’re competing with any other brand looking to mop up consumers’ free time.
Each quarter we ask consumers to rank the top 10 entertainment brands they’ve named in eight category-specific attributes: convenience, customer service, price, trust, accessibility, variety of content, memorable branding and adverts, and offering something unique. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the entertainment sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for brand intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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