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Every quarter we survey British consumers on their brand awareness and preferences in relation to the furniture and homewares industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 Furniture & Homewares Brand Index Report, click below:
To compile this quarter’s Furniture & Homewares Brand Index below, we looked at three things:
While buying furniture might not be the most frequent shopping trip consumers make, there’s no shortage of brands vying for consumers’ attention when they are on their spending sprees. Both out of town and city centre shopping parks are dominated by furniture and homeware brands offering near-constant sales, with smaller premises in-town not deterring the likes of IKEA, who now offer smaller stores where consumers can browse the catalogue, order, and collect shortly after – without ever setting eyes upon a life-size version of the product they’re planning to furnish their home with.
The way we buy furniture is changing. In the UK alone, $7bn was spent on furniture online in 2018. Modern furniture brands need to cater for a growing online audience, while still providing convenient locations for shoppers who still like to physically sit on a dozen sofas before they choose which to buy. In this changing marketplace, appealing to consumers for all the right reasons is more important than ever.
Each quarter we ask consumers to rank the top 10 furniture and homeware brands they’ve named in eight category-specific attributes: product quality, price, customer service, how trendy the products are, how trustworthy the brand is, reliability, memorability of the brand’s adverts and how conveniently located the branches are. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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