How it works
By Use Case
New product development
2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Financial technology is evolving all the time, making it easier for consumers to spend, save and invest their money. But which nation is more likely to be embracing these advancements?
We compared stats from our UK Future of Finance Report and US Consumer Finance + FinTech Report to find out who’s more finance-forward. The nationally representative research was carried out with 2,000 Americans and 1,000 British consumers.
Brits are 2.5 times more likely to be using three or more financial providers; 55.6% versus 21.3% of Americans.
Brits are 21% more likely to favour carrying out day-to-day banking through a mobile app; 59.1% versus 48.7% of Americans.
Americans are nearly twice as likely to say they own cryptocurrency; 18.6% versus 9.8% of Brits.
Americans are 19% more likely to prefer paying for things in cash; 23.9% of Americans versus 20.1% of British people.
Brits are 2.5 times more likely to prefer contactless device payment when paying for things offline; 15.9% versus 6.2% of Americans.
22.4% of Americans have no savings, which is only marginally more than the 22.1% of Brits who also have none.
Americans are nearly twice as likely to invest in the stock market or currency exchange market; 17.6% versus 9.3% of Brits.
Brits are 4% more likely to own at least one property; 59.1% versus 56.7% of Americans.
British people are nearly twice as likely to have switched car insurance providers in the last 12 months; 31.4% versus 16.6% of Americans.
Americans are 14% more likely to have no worries about affording retirement; 14.4% versus 12.6% of Brits.
British people are more likely to be turning to new technology to help manage their finances, and they also show more savviness when it comes to getting the best deal on financial products.
But while Americans are still holding on to some traditional habits like paying in cash and in-branch banking, they’re more open to riskier investments like the stock market and cryptocurrency.
Both nations represent valuable markets for fintech providers, with consumers showing an appetite for innovative products that help them move towards a more secure financial future.
Senior Content Writer
Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.
3 min read
7 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other