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Every quarter we survey British consumers on their brand awareness and preferences in relation to the snacks industry. Our latest insights into this industry are detailed in this article. However, in Q1 of each year we dive even deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 Snacks Brand Index Report, click below:
To compile this quarter’s Snacks Brand Index below, we looked at three things:
Europe’s in the midst of a heatwave, with record temperatures recorded in France and a second spike predicted for the UK later this month. While this is good news for sun seekers, there’s one thing that doesn’t survive the heat so well… chocolate. Will UK consumers be turning to other snacks to satisfy their cravings in the hot weather, or will they make do with messy chocolate bars, unable to give up their sugar hit?
Each quarter we ask consumers to rank the top 10 snack brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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