How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
Academy
Templates
Help center
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers, revealing the brand winners in the Holidays & Travel sector for Q3.
Please note: This is not the most recent brand index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent brand indexes.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the holiday & travel sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for brand intelligence.
To determine the holiday & travel brand index, we look at three things:
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
TUI retains its top spot, slightly increasing its share of mind, with unprompted brand recall growing from 25.1% in Q2, to 25.8% in Q3. 5.3% of these consumers, though, are still referring to TUI as ‘Thomson’, almost one year on from the rebrand. Silver and Bronze podium spots are also unchanged, with Thomas Cook and Virgin retaining their places.
The top 10 brands haven’t changed from Q2 to Q3, with no one new joining the table and no brands suffering and dropping out, though there has been some movement around the leaderboard, with easyJet and Jet2.com up in recall, but British Airways dropping in this metric.
It’s no surprise TUI has held onto its top spot, as their Purchase Intent score has risen from 37.6% to 43.83% and NPS is up from 7.75% to a much healthier 20.72%. All this means that their Total Brand Equity score tops the table at 1620, up from 1170 in Q2.
On the whole, purchase intent scores have dropped, from an average amongst the top 10 of 53.57% to 47.52%, while NPS scores have risen from an average of 28.83% to 35.03%. This could be indicative of the end of summer holiday season (meaning people aren’t immediately planning to travel any time soon) as well as a summer of holidays that were much-enjoyed, with these recent fond memories prompting this strong NPS.
Here is how people described the Holiday & Travel industry brands that came top of mind during unprompted brand recall:
The full 2018 report includes:
Click to view report
Content Team
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members. Attest's platform makes gathering consumer data as simple and actionable as possible.
10 min read
9 min read
3 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest. Privacy Policy.
You're now subscribed to our mailing list to receive exciting news, reports, and other updates!