The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
A brand needed 1.2% of unprompted brand recall to be in the Top 11 brands named.
Within the top brands mapped in the Health & Wellness Brand Index, the average brand strength score is relatively low, at 66.07. Boots has the strongest brand at 101.7, while David Lloyd Leisure has the weakest at -16.67.
On the whole, average brand strength is down from 77 in Q1.
The average Total Brand Equity score within the top 11 is an unimpressive 344.5, pulled down by David Lloyd Leisure’s negative score of -20. Boots had the highest total brand equity with a strong 1190, followed by the NHS and Holland & Barrett.
The overall Health & Wellness industry Net Promoter Score is a modest 27.2%, up only slightly from 24.5% last quarter. The most frequently recalled brands are considered even less positively, with average NPS among the top 11 brands of 25%.
Here is how people described the Health & Wellness brands that came top of mind during unprompted brand recall:
The Full Report
The report includes:
The UK’s leading Health & Wellness brands for Awareness, Purchase Intent and Net Promoter Score
Overall Brand Strength and Total Brand Equity index
Industry averages and market dynamics
Key takeaways for the UK Health & Wellness industry
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 26th March 2018 – 27th March 2018.
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