How it works
By Use Case
New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Furniture & Homewares sector, as determined by real consumers.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the furniture and homeware sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Furniture and Homeware Brand Index, we look at three things.
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Top 15 Furniture and Homeware Brand Leaders by unprompted brand recall, ranked by Total Brand Equity
81 different brands were named, 5 less than were named last quarter.
A brand had to have 1% of unprompted brand recall to be in the Top 15 brands, with IKEA continuing its dominance with 35.8% recall.
Amongst the top brands mapped in the Furniture and Homeware Brand Index, the average brand strength score is up slightly on last quarter, from 57.02 to 60.2. Next knocks John Lewis off the top spot, with 118.75. At the other end of the table, Marks & Spencer receives a brand strength score of -9.1 due to their significantly negative NPS score of -36.4%.
Looking at the Top 15 brands, the average Total Brand Equity score has dropped down to 376.7 from 443.1, in part due to the drop in IKEA’s Total Brand Equity from 3,680 to 3,180.
The overall Furniture and Homeware industry Net Promoter Score is up this quarter, at 28.3% from 26.3%. The reverse is seen amongst the leaderboard of brands, though, with average NPS down from 19% to 18%.
Here is how people described the furniture and homeware brands that came top of mind during unprompted brand recall:
The Full Report
The report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 24th April 2018 – 25th April 2018.
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
Attest's platform makes gathering consumer data as simple and actionable as possible.
8 min read
3 min read
2 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other