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Our recent brand trust report indicated the need for tighter data protection laws, with 13.8% of people losing trust in a brand within the last 12 months because of personal-data-based breaches.
Coming into effect on 25th May 2018, the EU’s new General Data Protection Regulation (GDPR) is set to change the way companies collect and hold data on consumers, and what that data can be used for.
One of the key changes coming into force will be stricter rules about the level of consent required for a company to use personal data from an individual. Companies must now make it clear to their customers that they are opting in to their data being held, and outline what uses the data will be put to within the same process.
At Attest, we have already taken steps to build for the upcoming GDPR regulations.
Our product and company are both designed, from the outset, to be GDPR compliant, so we expect to be unaffected by the new regulations coming into effect. We’ve built Attest ground-up around opt-in privacy, forward looking policy agreements and high-quality data storage and encryption standards.
In the absence of detailed reference cases, the precise interpretation of GDPR remains somewhat unclear. Therefore we will monitor and update the agreements and our customers as required to ensure mutual compliance.
All data exchanged between Attest and our customers is stored in AWS, in Ireland.
For any further clarification on the way Attest complies with GDPR, please do get in contact with us.
Disclaimer: This information is not the same as legal advice, where an attorney applies the law to your specific circumstances, and should not be taken as such. If in any doubt as to your businesses’ readiness for GDPR or other data privacy compliance, you should consult an attorney.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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