How it works
By Use Case
New product development
2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Entertainment Brand Index, we look at three things:
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
The top 4 brands, Netflix, Sony, Sky and Apple all remain unmoved from their positions. Amongst these four, Netflix, Sony and Apple all saw rises in Total Brand Equity, driven by increases in other metrics for many of these brands.
Netflix managed to grow their, already large, share of mind over the last quarter, from 16.5% to 17.3%, driving their Total Brand Equity score up to 2,240 from 2,110.
The top 10 table sees 3 newcomers this quarter: Amazon, tabling in 5th place, Samsung, coming in in 7th and BBC, tieing for 9th place. To make room for these brands, Virgin, Vue and Cineworld have all dropped out of the top 10. It’s possible to conclude that, moving into Q3, consumers are less interested in visiting the cinema, with only Odeon left in the top 10, and are watching more live and streamed TV instead, with Amazon and BBC entering the table this quarter.
Apple has been replaced by Amazon as the brand with the highest Purchase Intent in Q3, with Apple’s own Purchase Intent score dropping from 78.6% to 68.5%. Amazon’s Purchase Intent is an astounding 90.9%, solidly earning its place in the top 10.
In a double threat, Amazon also takes Apple’s crown for the highest NPS. Amazon’s NPS is 72.7, winning over Apple despite their own rise from 50.0 to 68.5, from Q2 to Q3.
Here is how people described the Entertainment brands that came top of mind during unprompted brand recall:
The full 2018 report includes:
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
Attest's platform makes gathering consumer data as simple and actionable as possible.
7 min read
8 min read
3 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other