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New product development
2023 US food & beverage trends
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2023 US consumer trends report
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Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
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What’s the best way to get to know your customers? You can monitor them or make blind assumptions (don’t!), but what we recommend is using customer profiling tools. They combine the best of both worlds, if you choose the right one for your research.
Customer profiles are essential for product, sales and marketing teams in any consumer brand. They are your way to fully understand your existing and potential customers, and make sure they choose you over your competitors.
That all sounds great, doesn’t it? To make it even better, we’ve gathered a list with eleven awesome customer profiling tools to help you pick the right one. Let’s get profiling!
New to customer profiling? Here’s our rundown of the 4 essential types of profiling you should know about.
Customer profile software can really supercharge your sales and marketing efforts. Here are some of the ways customer data and customer profile software can benefit your business.
One of the biggest benefits of using customer profiling tools is that they can help you have more informed conversations with your target audience. By understanding who your ideal customer is, what their needs are, and what motivates them, you can offer them products and services that are perfect for them.
Another benefit of using customer profiling tools is that they can provide better insights into how your business is performing, and why. These tools can help you identify and even explain trends and patterns that you may not have been able to see before, by just looking at sales data for instance. This type of information can be invaluable for developing new products or services, fine-tuning your marketing message, or even informing your sales strategy.
Your marketing message is only as strong as your understanding of your target customer. If you don’t know who you’re talking to, it’s going to be difficult to craft a message that resonates. But with customer profiling, you can develop a more in-depth understanding of your target market and what they’re looking for. This way, you can tailor your marketing message to better appeal to your target audience.
Brand managers: take a look at the essential questions to ask your customers
There are plenty of simple survey tools out there, and you can talk to your customers at any point in the customer journey—but that’s often not the best approach. You’ll end up with scattered data in different formats, customers might be annoyed with the interruptions in their buying journey, and the data can be hard to analyze. Choosing the right customer profiling software can help you prevent all that. The tools we’re about to show you are built specifically for interacting with your customers in a respectful way that adds value to your research.
One of the great things about customer profiling software is that it can help you scale up your research. The tools that use AI or analyze large amounts of data enable you to look at data from thousands of customers, without needing a lot of resources or a big team.
We’re starting strong, with our very own customer profile software. Our consumer profiling platform enables you to send out great surveys which will allow you to connect to your current customers and potential customers and really get to the bottom of what they need from a product or service like yours.
We’ve got research templates ready to be tailored to your specific research needs, or you can start from scratch—with the help of one of our dedicated research experts. You can build your surveys with a variety of question formats, such as multiple choice, Likert scale and open-ended questions.
We’ve also made it easy to filter through specific audiences, so you’re talking to the most relevant people. Surveys are completely anonymous, so you can be sure that your respondents will feel comfortable giving honest feedback.
And once the answers start coming in, you can easily analyze them in our powerful dashboard with dozens of filters to help you make the most of your data.
Pricing: Sign up for free! And then our plans start at $0.50 per response for up to 50,000 responses.
Nail your Sales, Product and Marketing strategies with a full understanding of your ideal customers
Remesh uses AI to enable you to have a conversation with a lot of your customers at once. While you are having a live conversation, the AI will analyze the responses, giving you qualitative insights at scale. Remesh can help you save tons of time and resources and still get huge results for your market research.
Pricing: Get in touch with their team to get pricing information
Can be quite technical for beginners
You don’t just want to gather data, you want to create customer profiles that are practical, for every team in your business. One of the ways to do that is by creating a buyer’s persona, and Hubspot made a handy tool for it. It’s great to do this for your sales and marketing team, but also your customer relationship management and customer service reps.
You create a customer profile using a step-by-step customer profile template. You can add your own sections as well, if you have extra customer data to add.
Pricing: it’s free!
Google Surveys 360 is a win-win: while you gather valuable insights from people browsing the web, those people get access to premium content. You can create your survey in three simple steps, and the tool starts gathering data right away. Great if you’re looking for accurate and recent data.
Pricing: You pay per completed response basis, and the price is based on the audience you want to reach.
How many times are you on your phone during the day? Exactly. A lot. Latana uses this to send customer surveys to mobile devices, so you’re always in front of your target group. They give you access to 4 billion mobile users in over 100 countries.
Pricing: Latana does not mention pricing or plans on their website, so reach out to their sales team for more information.
One of the most well-known survey platforms is SurveyMonkey, which can help a great deal in collecting consumer insights. You get access to integrated panels accessing 144M+ people in over 130 countries.
Pricing: Their Team Advantage plan costs $30 a month, per user, billed annually. Check out their other plans.
Toluna is a tool that covers all things consumer insights. You can learn about customer satisfaction and loyalty, determine the size of your market, get your NPS and walk the customer journey.
Pricing: It’s no one-size-fits-all solution, so reach out to their team so schedule a demo and discuss price.
Google makes the list twice! This ‘tool’ is a little different from the rest, because it doesn’t actually enable you to talk to your customers. Think with Google is the go-to place for up-to-date and surprising articles on anything consumer insights. Don’t miss out on this great customer profile resource to get your research started.
Another mobile-focused customer profiling software is Pollfish: this tool presents your respondents with your survey while they’re using certain apps on their phone, for instance, while playing a game. This makes it great for quick surveys. You get access to 250 million+ real consumers around the world, so you’ll get a good idea of what the majority is thinking.
Learn more about how Pollfish compares to Attest.
Pricing: The cheapest Pollfish pricing starts at $95 a month, which gives you 100 respondents, and up to five questions per survey.
Are you running a loyalty program? Then 11Ants is for you! Don’t leave all the data in your loyalty program unused. 11Ants takes the data generated by your loyalty program and transforms it into a company-wide asset, so you benefit even more from that program.
Pricing: You need to reach out to get info on pricing, but they do advertise a free trial using your own data.
We can’t forget the value a lot of social media platforms add to customer profiling. Their tools are often free and can give you great insights into your target group, fans and customers. Facebook Insights is one of those tools you shouldn’t overlook. Dive into it to see what data there is on your customers, before you pay for an expensive tool to tell you the same thing.
Pricing: if you have a Facebook business page, you get free access to the analytics tools
Customer profiling software can be a great asset for your business, but it’s important to choose the right tool for your needs. We’ve looked at some of the most popular options on the market, and we hope that this has helped you make a decision about which one is right for you. If you’re still not sure, don’t hesitate to contact us or try out Attest for free to see if it’s right for you!
Make sure you know how your ideal customers think, act and buy—run fast, reliable consumer research with Attest to add customer understanding to your Marketing, Product and Sales strategies
Customer Research Principal
Elliot joined Attest in 2019 and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.
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