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2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
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Every quarter we survey British consumers on their brand awareness and preferences in relation to the alcohol industry. Our latest insights into this industry are detailed in this article.
To compile this quarter’s alcohol brand Index below, we looked at three things:
Times are changing for the alcohol industry. For starters, today’s young people are drinking far less alcohol than their predecessors, meaning brands are having to rethink their products, innovate, and get more creative with their marketing. The growing trend of alcohol-free beer is just one way that drinks manufacturers are changing things up to meet new demands and get their younger target market onboard – but it doesn’t stop there. In volatile times, positive public sentiment is essential for alcohol brands, and so is the ability to measure it.
Each quarter we ask consumers to rank the top 10 alcohol brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for brand Intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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