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Please note: This is not the most recent brand index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent brand indexes.
Every quarter we survey British consumers on their brand awareness and preferences in relation to the alcohol industry. Our latest insights into this industry are detailed in this article. However, in Q1 of each year we dive even deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 alcohol brand index report, click below:
To compile this quarter’s alcohol brand index below, we looked at three things:
With ‘Generation Sensible’ continuing to drive down alcohol consumption in the youngest target audience for alcohol brands, drinks manufacturers must work harder than ever to remain popular, or diversify their offerings for lower and non-alcoholic options. As such, it’s vital for each alcohol brand to understand consumer perceptions around their brand and respond accordingly to cement their position in their chosen area, whether that’s as the most innovative brand, the trendiest, the highest quality or the most trustworthy.
Each quarter we ask consumers to rank the top 10 alcohol brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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