How to get started with our brand awareness survey template
Before you dive into our template, here are some important steps to follow to make the most out of it.
Figure our your key objectives
Before you start your brand awareness study, make sure you figure out what you want to learn from it. What are your key objectives? Once you know that, you can start tailoring your questions to fit those objectives.
Start with our brand awareness survey template
There’s no need to spend time creating your own survey—use our template that you can tailor to your needs. Our in-house experts from the Customer Research Team have created this template to set you up for your brand awareness survey the right way.You can add more questions that are relevant to your specific research goals. Need some inspiration? Here are some brand awareness survey questions that we love.
Determine the right brand awareness survey questions
Figure out how questions can relate to each other, and make sure you follow up on questions in a logical way. Your respondents will be grateful, too.
Mix open-ended questions with closed-ended ones. And avoid mixing in questions about things like brand image or what product features potential customers are looking for: those are different things that deserve their own survey, such as a concept testing survey or a brand perception survey.
Add demographic questions
Along with Attest’s pre-set demographic filters, you can also add demographic questions to spot differences between population segments and develop ultra-targeted advertising.
It will also help you spot trends within specific segments, so you don’t generalize answers. The benefit of this is that when creating action points, you make sure you can work with focus.
If one specific segment is dragging down your brand awareness, you can aim more of your efforts at them and channels that work on that part of the market, and create content that they identify with specifically.
Make sure you’re talking to the right target audiences
It doesn’t just matter what you ask; it’s all about who you’re asking. With our audience of 125 million in 58 countries, you’ll be sure to find who you’re looking for.
We have plenty of demographic filters to ensure that your target audience is as relevant and real as possible.
Follow up with brand awareness surveys
Measuring brand awareness just once doesn’t make sense. Make this a healthy habit for your business and set up brand tracking, and follow up after big campaigns or other important events for your business.