What are American grocery shoppers hungry for in 2021?

What impact has the coronavirus pandemic had on American consumers’ grocery shopping habits? How has it changed attitudes and beliefs about food? And where are our diets headed as we move towards recovery? We answer these questions through in-depth research with 2,000 US consumers, giving F&B brands invaluable insight for their forward planning.

What are American grocery shoppers hungry for in 2021?

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What’s inside?

  • How Americans’ priorities are changing when it comes to important issues like sustainability and food safety.
  • How changed shopping habits have created opportunities for e-commerce, D2C sales and subscriptions.
  • What the outlook is for consumer spending on food and drink and which categories will benefit.
  • Ways your brand can support consumers to earn their trust and loyalty.

Still not sure? Have a read…

Introduction

What impact has the coronavirus pandemic had on American consumers’ grocery shopping habits? How has it changed attitudes and beliefs about food? And where are our diets headed as we move towards recovery?

We answer these questions through in-depth research with 2,000 US consumers, giving F&B brands invaluable insight for their forward planning. The data uncovers a variety of themes, including a focus on immune health, an increased connection to the source of food and an ever-growing interest in plant-based nutrition. 

Comparing data from our 2019 F&B report, we’re able to see notable changes in meat consumption and alcohol consumption, as well as shifts in consumer concern about key issues. Americans are especially worried about the cost of food, and we’ll explore how grocery budgets have been affected by the economic instability caused by COVID-19.

In addition to short-term behavior changes, we’ll look at the behaviors that look set to stick around. And we’ll see how the pandemic has opened up new opportunities for brands and retailers, with Americans looking for new ways to cook, eat and shop. So, sit down, make yourself comfortable and get ready to tuck into the very freshest F&B industry data.

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