What’s the hottest US brand in digital banking?

Curious about how COVID has changed the attitudes and behaviors of Americans towards digital banking? Or who is currently winning the hard-fought battle for share of mind? Find out in this data-backed mini report.

What's the hottest US brand in digital banking?

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What’s inside?

  • The rise of digital banking and the brands vying for market share in the US.
  • What the most recognized brands in digital banking are – including unprompted and prompted brand awareness.
  • How the coronavirus pandemic has changed consumer behavior and led to a widespread desire amongst Americans to take control of their finances.
  • Includes analysis of Ally, BankMobile, Brex, Chime, Lili, Simple, Revolut and Varo Money.

Still not sure? Have a read…

What’s the hottest US brand in digital banking?

Brand building is a vital part of growing any business – it’s been shown time and time again that your visibility in the market directly correlates to your share of the market. In fact, brand awareness can influence everything from your sales performance and retail opportunities, through to your ability to attract talent. But do you know how much brand awareness your business has? And how you’re faring against your competitors? 

We’re Attest, a consumer research platform designed to help you answer those questions. We work with growth brands like TransferWise, Klarna, Microsoft and Gymshark, providing the tools and knowledge that allow them to understand their customers and grow their markets. 

Our self-service platform lets brands get consumer feedback in lightning-fast time, while three layers of quality measures means they can have complete confidence in the data. We also have a team of research assistants to help brands get the most useful insights from their projects.

And to give you a taste, we’ve run a survey looking at brand awareness in the financial technology sector, specifically digital banks. We’ve chosen eight brands to investigate, polling 500 US consumers that already use financial apps today to discover the biggest movers and shakers right now (check out the source data and interactive Attest dashboard).  

In this mini-report, we’ll also delve into some key consumer trends for 2021 – including people’s widespread desire to take control of their finances and how fintech companies can help. Finally, we’ll explain how brand tracking lets brands monitor their brand awareness so they can keep up with (and get ahead of) their competitors. 

Get the full report