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How does a global pandemic affect how people think about their health, and how do their habits change in lockdown? Those aren’t questions we thought we’d be asking in 2020, but here we are – we surveyed 2,000 US residents at the peak of the COVID-19 outbreak to get the answers.
Just fill out the form to get your hands on the full report. Simple!
As the novel coronavirus makes its way across all 50 states, city and state governments have implemented drastic social distancing measures – including mandating closures of gyms, fitness studios, and sports clubs.
We wanted to look at the impact of this on fitness. Are Americans managing to maintain their exercise regimes? And, if so, how? What are the biggest challenges they face as they attempt to keep fit at home and which brands are they turning to for help?
We also wanted to explore how stay at home orders are affecting people’s mental wellbeing – are they more stressed or anxious, are they lacking in motivation, and what are the tools they’re using to cope? And perhaps the biggest question of all: when life returns to normal, how might our approach to fitness and wellness be changed? To find out, we surveyed 2,000 working-age US consumers.