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The direct-to-consumer economy is blowing up right now. What kind of subscriptions do you have? Netflix? Spotify? Amazon Prime? Whatever you subscribe to, it’s likely you have a lot more subscriptions than you used to. We asked 2,000 US consumers to tell us about their subscriptions, and compiled the insights into one informative report.
Just fill out the form to get your hands on the full report. Simple!
The subscription economy has
grown more than 350% in the
last seven years, with the sector
increasing revenues 5x faster
than S&P 500 companies.
More and more companies are waking up to the benefits of recurring revenue, whether they decide to lock customers in with curated subscription boxes, access to content or services, or by replenishing consumables.
The subscription model is said to have benefitted from a change in attitudes driven by younger consumers – a generation not bothered about actually owning albums or DVDs, for example, but happy to have media on-tap when they want it. They also want increased convenience, such as unlimited free and fast delivery.
But with the growth of subscription businesses comes greater competition. Just how many subscriptions is the US consumer willing to commit to and will they become tired of more and more companies reaching into their bank accounts every month?
We surveyed 2,000 US consumers who have subscriptions to get a handle on how many the average person has, how much they spend on subscriptions, the types of subscriptions they value most and their attitudes to subscriptions. We also look at how their behavior might change in future as smart devices gain the ability to make purchases on their behalf.