How it works
By Use Case
New product development
The squeezed consumer 2023 (US)
The squeezed consumer 2023 (UK)
2023 UK media consumption report
2023 US media consumption report
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
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Brand tracking provides you with invaluable business intelligence, so it’s vital to have confidence in the data. In this guide, we’ll look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch.
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Brand tracking provides you with vital business intelligence, proving the ROI of your brand-building efforts and helping to guide your strategy. It goes without saying that when you’re basing business decisions on data, you need to have confidence in it.
In this guide, we’ll look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch. And we’ll explore how you can get even more value out of your data.
If you’re already thinking of moving your brand tracker to a new survey platform, we’ll tackle the challenges of transition and how they can be overcome. And, if this sounds one step ahead, you can start with our guide How to Do Brand Tracking In-House to learn how easy it is to ditch the research agency and go DIY.