Brand tracking provides you with vital business intelligence, proving the ROI of your brand-building efforts and helping to guide your strategy. It goes without saying that when you’re basing business decisions on data, you need to have confidence in it.

In this guide, we’ll look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch. And we’ll explore how you can get even more value out of your data.

If you’re already thinking of moving your brand tracker to a new survey platform, we’ll tackle the challenges of transition and how they can be overcome. And, if this sounds one step ahead, you can start with our guide How to Do Brand Tracking In-House to learn how easy it is to ditch the research agency and go DIY.