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When ‘normal’ goes out of the window, how do we respond? We asked 16 marketing leaders, from very different sectors, to tell us how they’re changing their marketing strategy in response to COVID-19.
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Normal has been thrown out of the window. For many brands, business-as-usual isn’t so usual anymore, and that can be scary for B2C, B2B, and D2C brands alike.
When you’ve nailed down your messaging, your SEO strategy, and your campaign plans, a gigantic upset is probably not what you’re hoping for – and suddenly changing direction can feel a bit like flying blind.
There’s solace, though, in the fact that every marketer is experiencing something similar right now. And, sometimes, it takes a shift away from normality for brands to experiment with something totally new.
We asked 16 marketing leaders how they’re responding to the COVID-19 crisis, and what we got was an amazing look at how quickly marketers can pivot in extraordinary times. Here’s a rundown of some of the tactics that marketing leaders are using.