If you’re not using consumer survey data as part of your campaign planning, you’re missing out on the opportunity to optimise your marketing. Data can be used at every stage of the process to help you better ideate creative concepts, test them with target audiences, plan your media spend, and measure the effectiveness of your campaign.

In this guide, designed for marketers familiar with working at a campaign level, we’ll look at the nuts and bolts of obtaining the data you need and how to use it to amplify the effectiveness of your marketing campaigns. 

If you’re new to working at a campaign level, start by checking out our Beginners’ Guide to Campaign Planning.