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New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
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The data you need to inform decisions
Target the consumers that matter
Get the most from your research
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Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
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If you’re not using consumer survey data as part of your campaign planning, you’re missing out on the opportunity to optimise your marketing. Find out how to use data to ideate creative concepts, test them with target audiences, plan your media spend, and measure the effectiveness of your campaign.
Just fill out the form to get your hands on the full report. Simple!
If you’re not using consumer survey data as part of your campaign planning, you’re missing out on the opportunity to optimise your marketing. Data can be used at every stage of the process to help you better ideate creative concepts, test them with target audiences, plan your media spend, and measure the effectiveness of your campaign.
In this guide, designed for marketers familiar with working at a campaign level, we’ll look at the nuts and bolts of obtaining the data you need and how to use it to amplify the effectiveness of your marketing campaigns.
If you’re new to working at a campaign level, start by checking out our Beginners’ Guide to Campaign Planning.