“The concepts of ‘Brand’ and ‘testing’ are often seen as disparate ones. But at ZAG, the innovative growth consultancy born out of prolific global agency BBH, building a brand with growth potential is always linked to data and testing.
Modern technology (like Attest) has helped the world move forwards – ‘brand’ doesn’t need to be this squishy, impossible-to-quantify thing anymore. Building a brand can be approached in much the same way as a performance marketing campaign.
In this Q&A, Aran Potkin, Managing Partner at ZAG joins Attest’s Lewis Quinn to break down two case studies his team have worked on to help with the challenge of driving growth through iterative testing.
ZAG is at the forefront of fusing data with intelligent brand-led solutions to drive growth within challenger businesses, so expect to learn:
- How Currencies Direct delivered top-line growth in collaboration with ZAG
- How World Vision unlocked new revenue with ZAG’s help
- What key takeaways these case studies illustrate for your business
- What sustainable growth and brand have to do with one another