The Challenge of ROI in Brand Building
17th September 2019, 6:30pm-10:00pm EDT
Blender Workspace, 135 Madison Avenue, 8th Floor, New York, New York 10016
Sales Manager, North America
A fireside chat and networking event exploring The Challenge of ROI in Brand Building hosted by Hillary Wild-Hirons.
New marketing tools, mediums, and norms creep up on what feels like a monthly basis. And as marketing leaders, we need to stay ahead of the pack – or at the very least, make sure we’re running with it. But how can we ensure we’re running towards the right stuff?
At our upcoming event, we’ll discuss some of the most meaningful ways that brands can capitalize on emerging technologies and tactics, while also ensuring that brand-building efforts link back to the ever-important bottom line.
Marketers and brand guardians who are interested in exploring the relationship between innovation, brand building, and ROI.
Topics we’ll cover:
- Why is brand building becoming ever-more important?
- Where are brands seeing success with new innovations, such as audio, sonic voice, and video?
- How is personalization amplifying brand building efforts?
- How can innovation ramp up creativity for your brand?
- What are the key challenges when measuring brand building efforts & what metrics matter most?
- And what really is the ROI of brand-building?
Founder & CEO
A Million Ads
Steve Dunlop is the Founder and CEO of A Million Ads, a startup bringing dynamic creative and personalisation to audio. Steve’s 18 year experience is a mix of engineering, creative and strategy: engineering at Cambridge University, a creative radio producer making adverts and jingles, and strategy consulting with the BBC, Intel, Global Radio and Vodafone.
He is fascinated by how we tell stories: the more engaging and compelling the story, the more effective it is. A Million Ads brings these threads together and at its heart helps everyone tell more effective stories.
Chief Customer Officer
Amanda Tolleson is Chief Customer Officer at Birchbox, a leading beauty and grooming retailer redefining the way people discover and shop for new products. Since joining Birchbox in 2014, she has realigned the company around an unexpected target customer – a casual, non-obsessed beauty consumer who has been overlooked and underserved by the industry. She oversees Marketing, Creative, Product and Merchandising with the mission to change the way this customer relates to and consumes beauty.
Prior to Birchbox, Amanda worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse. She holds an MBA from Harvard and a BA in Psychology from Stanford.
Chief Marketing Officer
Spartan Race, Inc.
Carola Jain oversees marketing and brand strategy at Spartan, the leading obstacle course racing company. She is the co-lead behind the global launch of “Spartan Women,” a female focused platform connecting women and girls in sports from all over the world by promoting camaraderie and empowerment through the inspiring stories of the women who overcome the challenges of everyday life.
Prior to joining Spartan, Carola spent more than 16 years at Interbrand. In her last role as Senior Director, she led Brand Strategy and Analytics in the financial services and non-profit practice, as well as oversaw Interbrand’s top 100 ‘Best Global Brands Study’.
EVP Head of Strategy
Shann Biglione is a marketing strategist, author and speaker with global experience spanning across Europe, Asia, and North America. He honed his craft both client and agency side, delivering creative, content, and media strategies for some of the world’s biggest brands: Disney, P&G, LVMH, L’Oreal, BMW, Coca Cola, GSK, amongst many others. Shann was published in 2018 in two books: Marketing in the Data Age, and Eat your Greens, a collection of essays from some of the most influential marketing thinkers.
He was voted 40 under 40 and selected as part of China’s digital A-List by Campaign Asia. He now serves as EVP, Head of Strategy at Zenith USA, where he leads strategy for PlatformGSK, Publicis Media’s dedicated media group for GlaxoSmithKlin.