‘No guts, no glory’ has been chosen as the event theme to highlight the big and bold decisions that marketers must make during a period of intense and accelerated disruption. The programme will focus on finding opportunity in disruption, using creativity and innovation for competitive advantage, emerging trends, getting under the skin of high impact work and the art of calculated risk taking. MAD//Fest will feature over 180 speakers from major brands, challengers and agencies across five topic-themed stages. For the first time, MAD//Fest London will include a third day of masterclasses led by the industry’s most prominent leaders, brand hacks, big name DJs, bars and BBQs. Attest will be presenting on the Innovation stage, and exhibiting at Picnic Bench T57. We look forward to seeing you there!