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5 key ways confectionery brands can improve in-store strategy
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The squeezed consumer 2023 (US)
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How does your brand tell its story? Join IBM, iris, Rover and Eurostar in an insightful discussion exploring the power of storytelling.
This event is now sold out. To be added to the waiting list, please email Lucy Chapman.
How does your brand tell its story? Join Attest’s Director of Brand & Communications, Meagan Healey, as she leads an insightful discussion exploring the power of storytelling alongside a stellar industry panel.
Director – Brand & Communications
Jonathan Jessop Batty
Head of Content & Storytelling
Director of Brand & Customer Experience
Executive Strategy Director
Head of Brand Communications
Brand storytelling is the cohesive narrative that merges the facts and emotions that your brand evokes in the minds of consumers. To help give people reasons to buy a product or service, businesses need to tell a narrative consistently across all their communications, to cut through the noise and enhance the emotional connection between you and your customer.
Often, sharing a story can mean more visibility, larger profits and much wider impact – so it’s essential to incorporate this into your brand strategy now for success in 2020 and beyond.
Meagan will be inviting the panel to delve deeper into:
See you there.
If you have any questions about this event, please email Lucy Chapman. Please note, this event is free to attend.
F&B Marketers—you’re in a new world. Inflation is cooling, now at its lowest rate since March 2021, according to the CPI – yet Americans are still struggling to put a meal on the table. Relying on falling inflation alone to correct the market is risky, and it’s possible that people’s eating behaviors will become the (...)
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