This event is now sold out. To be added to the waiting list, please email Lucy Chapman. How does your brand tell its story? Join Attest’s Director of Brand & Communications, Meagan Healey, as she leads an insightful discussion exploring the power of storytelling alongside a stellar industry panel. Meagan HealeyDirector – Brand & CommunicationsAttest Panellists Jonathan Jessop BattyHead of Content & StorytellingIBM Amber KirbyDirector of Brand & Customer Experience Eurostar Chris WhitsonExecutive Strategy DirectorIris Michelle BarclayHead of Brand CommunicationsRover Brand storytelling is the cohesive narrative that merges the facts and emotions that your brand evokes in the minds of consumers. To help give people reasons to buy a product or service, businesses need to tell a narrative consistently across all their communications, to cut through the noise and enhance the emotional connection between you and your customer. Often, sharing a story can mean more visibility, larger profits and much wider impact – so it’s essential to incorporate this into your brand strategy now for success in 2020 and beyond. Meagan will be inviting the panel to delve deeper into: How to successfully tell a brand story and where to startHow you can translate a creative idea or story across different campaignsHow to identify the best touch points to showcase your story to your target audienceHow to measure storytelling efforts (using real-world examples) See you there. #AttestEvents If you have any questions about this event, please email Lucy Chapman. Please note, this event is free to attend.