Attest Live: The Power of Brand Storytelling

5 FEB 2020 Event

How does your brand tell its story? Join Attest’s Head of Content & Product Marketing, Meagan Healey, as she leads an insightful discussion exploring the power of storytelling alongside a stellar industry panel.

Meagan Healey

Head of Content & Product Marketing

Attest

Panellists

Jonathan Jessop Batty

Head of Content & Storytelling

IBM

Amber Kirby

Director of Brand & Customer Experience

Eurostar

Chris Whitson

Executive Strategy Director

Iris

Michelle Barclay

Head of Brand Communications

Rover

Brand storytelling is the cohesive narrative that merges the facts and emotions that your brand evokes in the minds of consumers. To help give people reasons to buy a product or service, businesses need to tell a narrative consistently across all their communications, to cut through the noise and enhance the emotional connection between you and your customer.

Often, sharing a story can mean more visibility, larger profits and much wider impact – so it’s essential to incorporate this into your brand strategy now for success in 2020 and beyond.

Meagan will be inviting the panel to delve deeper into:

  • How to successfully tell a brand story and where to start
  • How you can translate a creative idea or story across different campaigns
  • How to identify the best touch points to showcase your story to your target audience
  • How to measure storytelling efforts (using real-world examples)

See you there.

#AttestEvents

If you have any questions about this event, please email Lucy Chapman. Please note, this event is free to attend.

Date & Time

5
Wednesday
Feb 2020

6 pm GMT