How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
2024 US consumer trends
2024 UK consumer trends
Zero-party data revolution (US)
Zero-party data revolution (UK)
Academy
Templates
Help center
Blog
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Watch, read and listen to more content from the Attest team.
Torani explored the market opportunity for infused energy drinks and found fun-flavor-loving consumers
Torani produces flavored syrups for the foodservice industry across the United States and globally. Despite their operators regularly requesting new flavors, Torani didn’t always feel confident prioritizing them for Research & Development because they were unsure of the opportunity size – especially in a niche segment like energy drinks.
Infused energy drinks is one of those niche segments that we have had business in for quite some time, but never really understood what the scope of it was. There isn’t any syndicated data that even tracks that within food service. Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani
Infused energy drinks is one of those niche segments that we have had business in for quite some time, but never really understood what the scope of it was. There isn’t any syndicated data that even tracks that within food service.
Torani worked with Attest to set up a survey around attitudes and usage of infused energy drinks. The research showed that ‘infused energy drink consumers’ love fun flavors and customization. And questions about flavor types confirmed that Torani should respond to their operators’ requests.
What was really fascinating is we found out how high volume, high use the category was; people who are using the category are typically coming once a day or more often. They’re spending a lot of money on it and it wasn’t necessarily the consumer we thought.
higher sales volume for new flavors than prior year
locations adding the new flavors to menus
drinks made from the new flavors sold
Three new flavors were launched, including cantaloupe, prickly pear, and cranberry (a flavor that had been discontinued 15+ years before). Operators have combined these with other flavors to make their own bespoke drinks. In addition to providing operators with new menu options, Torani has been able to supply them with previously unavailable consumer data.
Operators have really valued understanding the category more. There hasn’t been any kind of research that has looked into how people use the category frequency. So we’ve felt really successful and excited that we actually have something to react to.
Find out how you can launch successful new product lines with Attest’s New Product Development surveys.