How it works
By Use Case
New product development
The squeezed consumer 2023 (US)
The squeezed consumer 2023 (UK)
2023 UK media consumption report
2023 US media consumption report
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Welcome to Attest Explains. In this series we explore the wonderful world of market research, to help you better understand it, use it and ultimately grow your business as a result of it.
Whether you’re new to market research or just need a little refresher, this is our quick rundown of what brand managers could consider when doing consumer research before a brand awareness campaign.
We’ve pulled together eight example questions to get you started.
Remember, these are just suggestions for you to think about. They’re here to give you an idea of the themes to consider when carrying out your consumer research. The actual questions will be dictated by your brand’s specific needs of course.
Okay, let’s get into it.
A question like this will help you whittle down your survey respondents to people you know have used the product or service you’re asking about. Basically, it helps you avoid speaking to people who will never be interested in your offering.
This is a question most marketers will come across at some point. It’s used to determine the Net Promoter Score for a business. It tells you how satisfied your customers are, and whether they’re promoters or detractors of your brand.
Asking for a description can help you determine how your brand’s personality is perceived. Hearing this in customers’ own words can be a really insightful way to learn about your brand’s reputation and how impactful your brand messaging has been.
By finding out what your customers initially thought about your brand, you’ll be able to create stronger brand messages and engaging content that will lure potential customers into that buying journey.
With a question like this you’ll find out how and where your customers buy your product or services. You can then work out if your marketing activities align with actual behaviours.
Through a question like this you’ll find out for sure who your competitors are. And you might even find out about some you hadn’t considered before.
Knowing how consumers rate your brand or service can help you spot opportunities for improvement and growth.
A question like this can give you valuable insight into how important your product or service is to your customers, how much they value it, and how easily they’d replace you with a competitor.
If you cover themes like these in your brand tracking and consumer research, you’ll be able to offer customers a product and service they really appreciate.
How Oddbox saved big using brand tracking
Veg box brand Oddbox harnessed existing brand awareness to master national expansion and deliver maximum impact for minimum outlay
The Experts’ Guide to Brand Tracking
How to look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch.
Senior Content Marketing Manager
8 min read
9 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other