10 fast facts on UK food & drink consumer trends
The UK Food & Drink Industry changes at a rapid rate. Get up to date with these 10 fast facts on UK food and drink consumer trends.
The UK’s food and drink industry is a fast-moving and dynamic market, driven by both the economics of market forces, and the shifting demands of consumer taste. Here’s what you need to know.
- The UK food & drink industry is set to reach annual sales of £111 billion. This is made up of £60.1bn in grocery shopping, £24.3bn eating out, and a further £26.5bn spent on takeaways and deliveries.
- The UK’s weekly household grocery spending has risen 7.7% since the Office for National Statistics last published survey in March 2016, from £56.80 a week to £61.14.
- 21% of consumers have already switched from their favourite grocery brands due to price rises. However 28% of shoppers will accept a 10% price rise in order to keep buying the brands they love.
- The traditional supermarket weekly shop retains its hold; 50% visit stores, 14% go online and 36% spend sporadically on an ‘as needed’ basis with different grocers.
- 22% of consumers say they are actively considering switching to AmazonFresh; although a third were not aware of the offering and 15% had no intention of using it.
- Although 27% of consumers never eat out, an easy-to-order takeaway beats all other forms of convenience food; 59% order takeaways once a week, 17% order twice
- Nationwide, 56% will go elsewhere if a takeaway is unable to deliver, rising to 61% for millennials, representing a huge (£15 billion) opportunity still remaining for delivery start-ups.
- 41% of Brits typically eating lunch at their desks.
- The Mojito came out on top as the cocktail most Brits are able to make without needing to look up the recipe.
- 31% of those surveyed said they could make all manner of exotic cocktails with no recipe, but only 23% were able to correctly identify a bulb of fennel.
Download the full 59-page food and drink consumer trends report here.