Which sports brands are winning the battle for consumers' attention and admiration? Check out our latest Sports Brand Index to discover the top 10 brands in the sector ranked by Total Brand Equity, and key takeaways for the industry based on how metrics have changed since last quarter.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
To determine the sports brand index, we look at three things.
Percentage of unprompted brand recall within a named category e.g. ‘snacks’ ‘travel’ or ‘entertainment’
How likely a person is to purchase your particular brand (purchase intent)
How likely a person is to recommend your brand (Net Promoter Score)
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
The full report
The report includes:
The UK’s leading Sports brands for awareness, purchase intent and Net Promoter Score
Overall brand strength and total brand equity index
Industry averages and market dynamics
Key takeaways for the UK Sports industry
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
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