How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
US shopper trends report
UK shopper trends report
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Academy
Templates
Help center
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Which snack brands are winning the war for consumers' attention and admiration? Check out our latest Snacks Brand Index to find out.
Please note: This is not the most recent brand index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent brand indexes.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for brand intelligence.
To determine the snacks brand index, we look at three things.
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65. To see our 2018 Q1 Snacks Brand Index click here.
Top 10 snacks brand leaders by unprompted brand recall, ranked by total brand equity
Key findings
102 different brands were named, up just one from the 2018 Q1 snacks brand index where 101 brands were named. This is indicative of the stability of this industry in general, with most metrics changing only slightly over the three month period from Q1 2018.
A brand needed 1.4% of unprompted brand recall to be in the top 10 brands named.
Within the top brands mapped in the snacks brand index, the average brand strength score is high, at 117.52. Cadbury has the strongest brand at 169.86, while KP Snacks has the weakest, with a strength score of 35.71.
On the whole, average brand strength is up just marginally, from 113 in Q1.
The average total brand equity score within the top 10 is an impressive 816.00, this time with Walkers leading the way, with a score of 4750.00 thanks to its domineering unprompted brand recall of 39.50%. KP Snacks once again bottoms out of our top 10 for total brand equity, with a score of 50.00.
The overall snacks industry Net Promoter Score is 50.5%, up from 48.9% last quarter. The most frequently recalled brands are considered even more positively, with average NPS among the top 10 brands of 52.57%.
Here is how people described the snacks brands that came top of mind during unprompted brand recall:
The full report
The report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 26th March 2018 – 27th March 2018.
Click to view report
Content Team
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members. Attest's platform makes gathering consumer data as simple and actionable as possible.
3 min read
7 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest. Privacy Policy.
You're now subscribed to our mailing list to receive exciting news, reports, and other updates!