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5 key ways confectionery brands can improve in-store strategy
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The squeezed consumer 2023 (US)
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Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This provides a much more accurate view of a brand’s real strength in any given category, largely by reducing bias.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Health & Wellness Brand Index, we look at three things:
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Each quarter we rank the brands in the top 10 leaderboard based on eight industry-specific attributes. Here are the main points of interest:
The Full Report
The 2019 Health & Wellness Brand Industry Report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in Q1 2019.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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